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Privacy Policy

WESTERN NEW YORK ARENA, LLC PRIVACY POLICY

I. INFORMATION WE COLLECT ABOUT YOU
II. HOW WE USE YOUR INFORMATION
III. INFORMATION YOU PROVIDE TO US
IV. INFORMATION WE MAY AUTOMATICALLY COLLECT ABOUT YOU
V. COOKIES 7 TECHNOLOGIES USED TO COLLECT INFORMATION ABOUT YOU
VI. INFORMATION WE MAY RECEIVE FROM THIRD PARTIES
VII. HOW WE USE YOUR INFORMATION
VIII. SHARING YOUR INFORMATION
IX. LINKS TO OTHER WEBSITES
X. INFORMATION SECURITY
XI. DATA RETENTION
XII. HOW WE WILL CONTACT YOU
XIII. YOUR INFORMATION CHOICES
XIV. DATA SUBJECT REQUEST
XV. RETENTION
XVI. GEOGRAPHIC LOCATION OF DATA STORAGE AND PROCESSING
XVII. CHILDREN'S INFORMATION
XVIII. DIFFICULTY ACCESSING OUR PRIVACY POLICY
XIX. "DO NOT TRACK" SIGNALS
XX. CHANGES TO THIS PRIVACY POLICY
XXI. HOW TO CONTACT US

WESTERN NEW YORK ARENA, LLC PRIVACY POLICY

Western New York Arena, LLC, together with its affiliates (hereinafter referred to as “WNYA,” “us,” “we,” “our,” or “Company”), has created the following Privacy Policy for when you visit our website at www.keybankcenter.com, mobile and other applications, and any other online services where this Privacy Policy is posted (collectively, our “Services”). This Privacy Policy describes, among other things, the types of information we collect from users when you use our Services, how we use it, and how you can access your information.

This Privacy Policy is integrated into our Terms & Conditions of Use (“Terms & Conditions”).

By using the Services and providing us with your personal Information (defined below), you agree to the practices described in this Privacy Policy and Terms & Conditions referenced below and to the updates to these policies posted here from time to time.

INFORMATION WE COLLECT ABOUT YOU

We may collect the following types of information about you which are described in more detail below: (A) information you provide to us, (B) information we may automatically collect, and (C) information we may receive from third parties. All of the information listed in (A)-(C) above, are detailed below, and hereinafter referred to as “Information.”

This information is collected from you when you use our Services and when you engage with us in some of the following circumstances:

Attending an event at our venue;
Visiting our website;
Entering a contest administered by us; or
Signing up for our newsletter.

Information You Provide to Us

In using our Services, you may provide us with Information, including, without limitation:

Contact information such as name, email address, postal address, and telephone number(s);
Account information and log in credentials, including unique identifiers such as username and password;
Demographic information such as birth date or gender;
Payment and transaction information including credit or bank card information;
Preferences for communications, shopping, and products;
Communications and opinions in chat rooms, message boards, forums, surveys, polls, and online forms;
Geolocation information;
Photos and/or videos;
Information about your guests or family for events; and
Additional information as otherwise described to you at the point of collection or pursuant to your consent.

Information We May Automatically Collect About You

Our Services may automatically collect the following categories of usage and technical Information about you. This Information is used by us for the operation of the Services, to maintain quality of the Services, and to provide general statistics regarding use of the Services.

This information may include:

IP address, which is the number associated with the service through which you access the Internet, like your ISP (Internet service provider), or your company;
Date and time of your visit or use of our Services;
Domain server from which you are using our Services;
Type of computer, web browsers, search engine used, operating system, or platform you use;
Data identifying the web pages you visited prior to and after visiting our website or use of our Services;
Your movement and activity within the website and Services, which is aggregated with other information;
Geo-location information through the use of any of our mobile applications;
Mobile device information, including the type of device you use, operating system version, and the device identifier (or “UDID”); and
Mobile application identification and behavior, use, and aggregated usage, performance data, and where the application was downloaded from.

Cookies & Technologies Used to Collect Information About You

We and our third-party partners and service providers operating on our behalf may collect information about your activity, or activity on devices associated with you over time, on our sites and applications, and across non-affiliated websites or online applications. We may collect this Information by using certain technologies, such as cookies, session replay, pixels, web beacons, software developer kits, third-party libraries, and other similar technologies (“collectively referred to as “online tracking technologies”). Third-party service providers, advertisers, and/or partners may also view, edit, or set their own cookies, place web beacons, or use pixels and tags on social media posts, ads and chatbots to track click through rates on our website. The use of these technologies by such third parties is subject to their own privacy policies and is not covered by this Privacy Policy, except as required by law.

Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. Most web browsers automatically accept cookies. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our website.
Pixels. We may use pixels, such as the Facebook Pixel to customize our advertising and to serve you ads on your social media based on your browsing behavior. This allows your behavior to be tracked after you have been redirected to our websites and mobile applications by clicking on the Facebook ad. Facebook Pixel stores a cookie on your device to enable us to measure the effectiveness of Facebook ads for statistical and market research purposes. We do not have access to the information collected through Facebook Pixel. However, the information collected via the Facebook Pixel is also stored and processed by Facebook. Facebook may link this information to your Facebook account and also use it for its own promotional purposes in accordance with Facebook’s Data Usage Policy. Facebook Pixel also allows Facebook and its partners to show you advertisements on and outside of Facebook.
Web Beacons. Website pages may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages and for other related statistics (for example, recording the popularity of certain content and verifying system and server integrity). We also use these technical methods to analyze the traffic patterns, such as the frequency with which our users visit various parts of the Services. These technical methods may involve the transmission of Information either directly to us or to a third party authorized by us to collect Information on our behalf. Our Services use retargeting pixels from Google, Facebook, and other ad networks. We also use web beacons in HTML emails that we send to determine whether the recipients have opened those emails and/or clicked on links in those emails.
Analytics. Analytics are tools we use, such as Google Analytics, to help provide us with information about traffic to our website and use of our Services, which Google may share with other services and websites who use the collected data to contextualize and personalize the ads of its own advertising network. You can view Google’s Privacy Practices here: Privacy Policy – Privacy & Terms – Google.
Mobile Application Technologies. If you access our website and Services through a mobile device, we may automatically collect Information about your device, your phone number, and your physical location.
Third-Party Advertising Technologies. We may also allow third parties to place advertisements on our Services. By interacting with such third-party advertisements or clicking on them, these third parties may collect Information about your visits to this and other websites, your IP address, your internet service provider, the browser you use to visit our Services, and in some instances, it may collect Information available from your social media accounts and profiles, such as your name, address, email address, telephone number, contacts and activities. These third parties do this using their own cookies and other technologies. Information collected may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation of our website and the other sites tracked by these third parties. The Information we collect is covered by this Privacy Policy, and the information the third parties or social media platforms collect is subject to the third-party website or platform’s privacy practices. We encourage you to be aware when you leave our Services to read the privacy policies of other sites that may collect your Information to learn about their use of cookies and other technology. As stated in Section II-B of this Privacy Policy, this Privacy Policy does not apply to, and we are not responsible for, cookies or other technologies in third-party advertisements or websites.
Behavioral Targeting/Re-Targeting/Intelligent Advertising. We may partner with a third-party ad network to either display advertising on our Services or to manage our advertising on other sites. Our ad network partner uses cookies and web beacons to collect information about your activities on this and other websites and social media platforms to provide you targeted advertising based upon your interests, available information, and online activities.

Our use of these various online tracking technologies may be considered a “sale” or “sharing” under certain laws. To the extent that these online tracking technologies are deemed to be a “sale” or “sharing” under certain laws, you can opt out of these online tracking technologies by contacting us at privacy@keybankcenter.com or (866) 918-0235. Please note that some features of our website may not be available to you as a result of these choices.

Information We May Receive from Third Parties

We may collect additional Information about you from third-party websites, social media platforms, such as, but not limited, to Facebook, Twitter, or Instagram (“Social Media Platforms”), and/or sources providing publicly-available information (e.g., from the U.S. postal service) to help us provide services to you, help prevent fraud, and for marketing and advertising purposes.

Information we may access about you, with your consent, may include, but is not limited to, your basic Social Media Platform information, your location data, your list of contacts, friends or followers and certain information about your activities on the Social Media Platform. Please keep in mind that when you provide Information to us on a third-party website or platform (for example, via our applications), the Information you provide may be separately collected by the third-party website or the Social Media Platform.

This Privacy Policy only applies to Information collected by our Services. We are not responsible for the privacy and security practices of those other websites or Social Media Platforms or the Information they may collect (which may include IP address). You should contact such third parties directly to determine their respective privacy policies. Links to any other websites or content do not constitute or imply an endorsement or recommendation by us of the linked website, Social Media Platform, and/or content.

HOW WE USE YOUR INFORMATION

Use and Purpose of Processing Your Information

We use and process your Information for things that may include, but are not limited to, the following:

Provide you with the Services, and related products, promotions, newsletters, contests, sweepstakes, games, events, and information you request;
To process, support, fulfill, or administer transactions and orders for products, events, and services ordered by you;
To respond to your inquiries and provide you with requested information and other communications, including by email or text messages, and including alerts, notification of promotions, contests, and events;
For general or targeted marketing and advertising purposes, including sending you promotional material or special offers on our behalf or on behalf of our marketing partners and/or their respective affiliates and subsidiaries and other third parties, provided that you have not already opted out of receiving such communications;
To fulfill contracts we have with you;
To manage, improve, and foster relationships with third-party service providers, including vendors, suppliers, and parents, affiliates, subsidiaries, and business partners;
Maintain, improve, customize, or administer the Services, perform business analyses, or other internal purposes to improve the quality of our business, the Services, resolve technical problems, or improve security or develop other products and services;
Comply with our Terms & Conditions;
Analytics for business purposes and business intelligence;
Comply with any applicable laws and regulations and respond to lawful requests; and/or
For any other purposes disclosed to you at the time we collect your Information and/or pursuant to your consent.

We may also use Information that has been de-identified and/or aggregated for purposes not otherwise listed above.

SHARING YOUR INFORMATION

We may share and/or disclose your Information as set forth in the Privacy Policy and in the following circumstances:

Third-Party Service Providers. We may share your Information with third-party service providers that perform certain functions or services on our behalf (such as to host the Services, fulfill orders, provide products and services, manage databases, perform analyses, process credit card payments and ticket purchases, provide customer service, or send communications for us). These third-party service providers are authorized to use your Information only as necessary to provide these services to us. In some instances, we may aggregate Information we collect so third parties do not have access to your particular Information to identify you individually.
Disclosure of Information for Legal and Administrative Reasons. We may disclose your Information without notice: (i) when required by law or to comply with a court order, subpoena, search warrant, or other legal process; (ii) to cooperate or undertake an internal or external investigation or audit; (iii) to comply with legal, regulatory, or administrative requirements of governmental authorities (including, without limitation, requests from the governmental agency authorities to view your Information); (iv) to protect and defend the rights, property, or safety of us, our subsidiaries and affiliates and any of their officers, directors, employees, attorneys, agents, contractors and partners, and the Service users; (v) to enforce or apply our Terms & Conditions; and (vi) to verify the identity of the user of our Services.
Business Transfers. Your Information may be transferred, sold, acquired, or otherwise conveyed (“Conveyed”) to a third party where we: (i) merge with or are acquired by another business entity; (ii) sell all or substantially all of our assets; (iii) are adjudicated bankrupt; (iv) are liquidated or otherwise reorganize; or (v) enter into negotiations or discussions with third parties regarding a potential merger, acquisition, sale, bankruptcy, liquidation or other reorganization. You agree to any and all such Conveyances of your Information. In the event we go through such Conveyance, any Information we have on record will likely be among the assets transferred.
Information Shared with our Subsidiaries and Affiliates. We may share your Information with our subsidiaries and affiliates. If you do not want us to share your Information with our subsidiaries and affiliates, please email us at privacy@keybankcenter.com.
Information Shared with Third-Party Advertisers. In using, clicking on, or responding to third-party advertisements on the Services, third-party advertisers may compile information about you, your browser’s or device’s visits and usage patterns on the Services, and to measure the effectiveness of their ads and to personalize the advertising content or to determine targeted demographics for advertisements. Please note that an advertiser may ask us to show an ad to a certain audience of users (e.g., based on demographics or other interests). In that situation, we will determine the target audience and will serve the advertising to that audience and only provide anonymous aggregated data to the advertiser. If you respond to such an ad, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach. This Privacy Policy does not apply to, and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of such advertisers or contact them for more information about how they use your Information.
Products or Services Offered in Partnership with Third Party(s). Certain products and/or services available on the Services are provided to you in partnership with third party(s) and may require you to disclose Information in order to register for and access such products and/or services. Such products and/or services shall identify the third-party partners at the point of registration. If you elect to register for such products and/or services, your Information will be transferred to such third party(s) and will be subject to the privacy policy and practices of such third party(s). We are not responsible for the privacy practices and policies of such third party(s) and, therefore, you should review the privacy practices and policies of such third party(s) prior to providing your Information in connection with such products and/or services.
Online Communications (Chatrooms, Forums, Message Boards). If you correspond with us by email, questionnaires, surveys, social media, or other digital online platform, we may retain such correspondence and the Information contained in it and use it to respond to your inquiry. You are not required to provide any Information when using these areas, but you may choose to do so. If you post personal Information online, you agree you have no expectation of privacy concerning that Information, that it will be publicly available and that you may receive unsolicited messages from other parties. We cannot ensure the security of any Information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available Information will respect your privacy. Please exercise caution when deciding to disclose Information in these areas. To request removal of your personal Information from our blog or community forum, contact us at privacy@keybankcenter.com. In some cases, we may not be able to remove your Information, in which case we will let you know if we are unable to do so and why.
De-Identified or Aggregated Data. We may share your Information on an aggregated basis for any purpose in which your specific personal Information is blinded, masked, or otherwise not identifiable.
With Your Consent. We may share Information consistent with this Privacy Policy with your consent.

LINKS TO OTHER WEBSITES

Our Services may contain links to other websites or services that are not owned or controlled by us, including links to Social Media Platforms such as Facebook, Instagram, or Twitter, and TicketMaster, which may redirect you off our website away from our Services to other websites for information, other services, or to purchase tickets, receive special offers, contests, games, sweepstakes, or for transactions or purchases.

These other websites may send their own cookies to you, independently collect data, or solicit personal Information and may or may not have their own published privacy policies. If you visit a website that is linked to our Services, you should consult that website’s privacy policy before providing any Information.